Better Conversion & Retention
Through Email Marketing & WhatsApp... While Creating Raving Fans For Your Brand
Better Conversion & Retention
Through Email Marketing & WhatsApp... While Creating Raving Fans For Your Brand
Client Testimonials:
Raúl was able to generate 69,000€ of extra revenue with an 84X ROI in just 3 months.
Gerard was able to generate 25,000€ of extra revenue with a 31X ROI in just 3 months.
"They showed a great level of attention to detail and dedication"The B+D Team
"It was spectacular"Jordi - Founder of Mun Kombucha
"100% Recommended"Rafa Vilches
"Great professionals and great people"Co-Founder of FotomatonShop
"They helped us create a closer connection with our clients"Pierina - CMO at Unique Cosmetics
We Generate
41% Of Total Revenue
For Your Shop Through Email...
With An Average 91X ROI
(Only Watch This Video If Your Ecomm Is Making Over $50k/Month 👇🏼)
Results We've Gotten For Ecomm Brands Recently:
With an average 41% of email revenue across all of our clients in Klaviyo...
"THEIR REVENUE INCREASED BY 801%
IN 30 DAYS"
"FROM 7% TO 41.7% AVERAGE EMAIL REVENUE"
"FROM 4% TO 65% AVERAGE EMAIL REVENUE"
Free Case Study #1:
From 6% to 56% Of Revenue From Email Marketing... In Less Than 3 Months
(See Case Study Video Below)
Story Of This Client
In June of 2022 this client´s monthly revenue coming from Klaviyo was at 6% of their total revenue. They had every ingredient for success. A high converting landing page, and a competitive high quality product. However, they were struggling to scale their business with paid traffic.
A month after they started working with us, we increased their revenue from Klaviyo by 801% ($223,625 & 41% of total revenue). This is the result of working on the foundations of our client´s account, as well as implementing a strategy of flows & campaigns to sustain these numbers over time.
In November of 2022 we were able to make $486,569 from Klaviyo, which was 50% of the total revenue made that month.
At one point in the first 90 days we had a 30 day period when we were bringing in 56% of their total revenue through Email Marketing.
What We Offer
"The Ecomm Scaler"
EMAIL MARKETING
Through Email Marketing we help ecomms own their traffic. This means less costs, more sales, and infinite ROI.
When you own your traffic, you can make sales for FREE. No extra costs, no Ad Spend... nothing.
So if you have an ecomm that:
- Is making more than 15k/month ...
- Generates less than 20% of total Revenue through Email Marketing...
- Can't consistently generate 30% of revenue through Email marketing...
Let us take your ecomm to the 30-40% revenue mark... At a 14X ROAS Minimum. Guaranteed.
56% Of Total Revenue In The Last 30 Days
Free Case Study #1:
From 6% to 56% Of Revenue From Email Marketing... In Less Than 3 Months
In June of 2022 this client´s monthly revenue coming from Klaviyo was at 6% of their total revenue. They had every ingredient for success. A high converting landing page, and a competitive high quality product. However, they were struggling to scale their business with paid traffic.
A month after they started working with us, we increased their revenue from Klaviyo by 801% ($223,625 & 41% of total revenue). This is the result of working on the foundations of our client´s account, as well as implementing a strategy of flows & campaigns to sustain these numbers over time.
In November of 2022 we were able to make $486,569 from Klaviyo, which was 50% of the total revenue made that month.
At one point in the first 90 days we had a 30 day period when we were bringing in 56% of their total revenue through Email Marketing.
Stage 1:
Foundations
Email marketing can be your most powerful tool if used properly. To make the most out of it, it's important to have a solid foundation in place. That's why Stage 1 of our process focuses on setting your account up for success.
In this first stage, we focus on 3 key elements:
- Database Cleanup: maintaining a clean email database is crucial for the success of your campaigns. By removing duplicates and invalid email addresses, you make sure that your campaigns are reaching the right audience, and that your deliverability rates are high.
- Audience Segmentation: by segmenting your audience and creating targeted email lists, we make sure your campaigns reach the right people at the right time. We do this by analyzing customer demographics, behavior, or past purchase history. By creating targeted email lists, we can send highly relevant and personalized campaigns that will resonate with your audience, resulting in higher open and click-through rates.
- Establishing Guidelines & Best Practices: this includes creating a monthly strategy for your email campaigns to make them effective & revenue driving. Staying up to date on industry best practices will help to create campaigns that stand out in inboxes crowded with emails from your competitors.
By addressing these three elements, we ensure that your email campaigns are targeted to the right audience and have a higher chance of success.
Stage 2:
Implement Core Flows
This stage is about creating the emails that will be (hands down) the highest & most consistent revenue source in your email marketing strategy. Without these flows, your ecomm is probably missing out on 10-20% of revenue every month.
Flows are automated & triggered when someone takes an action in your website. For example, if someone comes into your website and gives you their email through your form, pop up, or fly out, this action should trigger the Welcome Series flow and put this person into the email sequence.
Setting up automation flows is crucial so that emails are sent at the right time to the right people.
Stage 3:
Launch First Campaigns
- Test Designs & Layouts
- Measure Effectiveness of subject lines, preview text, and CTAs.
-
Evaluate Segmentation & Personalization strategies.
-
Monitor Performance by tracking key metrics such as open and click-through rates, and revenue per campaign.
By testing and validating the strategy in this way, we're able to identify any issues or areas for improvement before scaling. This will help us to get the highest ROI for every campaign.
Stage 4:
Optimizing & Testing
At this stage we're starting to see the hard work from the previous stages. Now, what we need to do is take the data and insights gathered from your first email campaigns and use them to improve performance even more.
Here's where our team does the magic. We have a bit of an obsession with continuously testing and refining campaigns to make them as effective & profitable as humanly possible. We call this getting in "The Lab".
A/B testing is a key element of this stage. By analyzing the metrics from each version, such as open and click-through rates, we can determine which version performed better, and make adjustments accordingly. This process can be repeated for every element of the email campaigns, such as subject lines, content, images, and layouts to optimize the overall performance.
Overall, getting in "The Lab" is about making continuous adjustments to the campaigns to improve performance, both in terms of engagement and conversion rates. By using our data-driven approaches like A/B testing and KPI analysis, we can fine-tune campaigns and maximize the ROI.
Stage 5:
Scaling
This is it. All the work we put into the previous stages climaxes here. We learned our lessons through the process, and now we're going to use them to grow your revenue coming from email marketing to the 30-35% sweet spot.
Now it's time to focus on increasing frequency. This might involve sending more newsletters, targeted campaigns to your audience, or implementing new flows. By sending more emails, your brand has more opportunities to engage with your audience and drive more revenue.
Also, we want to expand your email list to reach new audiences. This involves, for example, creating new sign-up forms on your website, or our team can assess you on your paid advertising to reach new potential subscribers. By expanding your email list, we can reach new audiences that might be interested in your products.
Important Note: It's crucial to continue monitoring and analyzing metrics to consistently hit that 30% mark. This is a neverending process because there's always room for improvement. Our team will make sure to get in "The Lab" to keep your database with great hygiene, to consistently optimize our strategy, & to keep printing you money with the most profitable marketing strategy in the ecommerce industry...
Do You Want To Be Next?
"The Process" has been tested time & time again.
That's why we offer a 100% Money Back Guarantee.None of our clients has ever asked for it ...
& you won't be the first.
None of our clients has ever asked for it ...
& you won't be the first.
Stage 1:
Foundations
Email marketing can be your most powerful tool if used properly. To make the most out of it, it's important to have a solid foundation in place. That's why Stage 1 of our process focuses on setting your account up for success.
In this first stage, we focus on 3 key elements:
By addressing these three elements, we ensure that your email campaigns are targeted to the right audience and have a higher chance of success.
Stage 2:
Implement Core Flows
This stage is about creating the emails that will be (hands down) the highest & most consistent revenue source in your email marketing strategy. Without these flows, your ecomm is probably missing out on 10-20% of revenue every month.
Flows are automated & triggered when someone takes an action in your website. For example, if someone comes into your website and gives you their email through your form, pop up, or fly out, this action should trigger the Welcome Series flow and put this person into the email sequence.
Setting up automation flows is crucial so that emails are sent at the right time to the right people.
Stage 3:
Launch First Campaigns
Here's where the fun starts. With all the foundational pieces in place, it's time for us to put your campaign strategy into action.
At this stage we start sending your first email campaigns to your audience. This helps us gather data & see how the first campaigns perform. This is an important step because it allows us to test and validate the strategy we built for you before scaling. By launching your first campaigns, we'll:
By testing and validating the strategy in this way, we're able to identify any issues or areas for improvement before scaling. This will help us to get the highest ROI for every campaign.
Stage 4:
Optimizing & Testing
At this stage we're starting to see the hard work from the previous stages. Now, what we need to do is take the data and insights gathered from your first email campaigns and use them to improve performance even more.
Here's where our team does the magic. We have a bit of an obsession with continuously testing and refining campaigns to make them as effective & profitable as humanly possible. We call this getting in "The Lab".
A/B testing is a key element of this stage. By analyzing the metrics from each version, such as open and click-through rates, we can determine which version performed better, and make adjustments accordingly. This process can be repeated for every element of the email campaigns, such as subject lines, content, images, and layouts to optimize the overall performance.
Overall, getting in "The Lab" is about making continuous adjustments to the campaigns to improve performance, both in terms of engagement and conversion rates. By using our data-driven approaches like A/B testing and KPI analysis, we can fine-tune campaigns and maximize the ROI.
Stage 5:
Scaling
This is it. All the work we put into the previous stages climaxes here. We learned our lessons through the process, and now we're going to use them to grow your revenue coming from email marketing to the 30-35% sweet spot.
Now it's time to focus on increasing frequency. This might involve sending more newsletters, targeted campaigns to your audience, or implementing new flows. By sending more emails, your brand has more opportunities to engage with your audience and drive more revenue.
Also, we want to expand your email list to reach new audiences. This involves, for example, creating new sign-up forms on your website, or our team can assess you on your paid advertising to reach new potential subscribers. By expanding your email list, we can reach new audiences that might be interested in your products.
Important Note: It's crucial to continue monitoring and analyzing metrics to consistently hit that 30% mark. This is a neverending process because there's always room for improvement. Our team will make sure to get in "The Lab" to keep your database with great hygiene, to consistently optimize our strategy, & to keep printing you money with the most profitable marketing strategy in the ecommerce industry...
Do You Want To Be Next?
"The Process" has been tested time & time again.
That's why we offer a 100% Money Back Guarantee.None of our clients have ever asked for it ...
& you won't be the first.
None of our clients have ever asked for it ...
& you won't be the first.
Iker Cruz
FOUNDER & CEO
Ana Merino
CHIEF OPERATING OFFICER
Marta
PROJECT MANAGER
Jose
COPYWRITER
Alí
DESIGNER
Hudson
KLAVIYO EXPERT
Germán
COPYWRITER
Leyre
DESIGNER
Meet The Dream Team
Iker Cruz
FOUNDER
Ana Merino
CHIEF OPERATINGOFFICER
Miroslav Raykov
CHIEF MARKETINGOFFICER
Founded by Iker Cruz, who´s spent the past 4 years attracting the best talent globally.
The only reason we get these results is because we have the best talent gathered together. Otherwise it wouldn't be possible.
We're obsessed with getting better every day. This obsession is what translates into great customer service & results.
We're excited to start helping you, we take pride in helping each & every client we onboard.
Our Philosophy
Founder's Message
At ICMM we work with a very specific type of client to make sure we get the best results. So if you're qualified, we'll help you scale. If you're not, we'll tell you as well. As we always say in our calls, we don't onboard clients for the money.
If you're tired of working with agencies that only waste your time & money, you're in the right place. We'll do what we do best to change your experience with previous agencies.
Whether or not you're qualified we don't know yet. But if you want to find out let's hop on a call.
We're happy to speak to you & explore if we're a good fit.
- Iker
Why Us?
Our Approach
3 Key Differences
- Personal Service: we communicate daily, meet weekly, & report regularly so you don't miss out on anything. We take pride in nurturing our relationships with our clients. We see our clients as something more than just a transactional exchange.
- Money Back Guarantee: if we don't deliver, you get your money back. We believe in having a symbiotic relationship, so we won't benefit from you until you do from us.
- No Excuses: things won't always be perfect. If we're underdelivering, we'll fix what needs to be fixed and work until we overdeliver. There's always room for improvement. But there's no room for excuses.
Other Agencies
They Win - You Lose
- Copy/Paste Service: other agencies just receive your invoice & use the same strategy they've used for their other clients, not even considering your target client, your product, industry, or niche. This is the worst approach for a service based business.
- Money For Them Guarantee: if they don't deliver, they'll keep your money and say the poor results are a consequence of the 'testing phase'. Don't let that fool you. Unless they tell you exactly what's happening or how they can improve, using the 'testing phase' excuse is just another way of telling you they have no clue about what's going on.
- Excuses Only: these types of agencies have no accountability, and there're only excuses involved in their work. Underdelivering is always someone else's fault for them.
Why Us?
Our Approach
(3 Key Differences)
- Personal Service: we communicate daily, meet weekly, & report regularly so you don't miss out on anything. We take pride in nurturing our relationships with our clients. We see our clients as something more than just a transactional exchange.
- Money Back Guarantee: if we don't deliver, you get your money back. We believe in having a symbiotic relationship, so we won't benefit from you until you do from us.
- No Excuses: things won't always be perfect. If we're underdelivering, we'll fix what needs to be fixed and work until we overdeliver. There's always room for improvement. But there's no room for excuses.
Other Agencies
(They Win - You Lose)
- Copy/Paste Service: other agencies just receive your invoice & use the same strategy they've used for their other clients, not even considering your target client, your product, industry, or niche. This is the worst approach for a service based business.
- Money For Them Guarantee: if they don't deliver, they'll keep your money and say the poor results are a consequence of the 'testing phase'. Don't let that fool you. Unless they tell you exactly what's happening or how they can improve, using the 'testing phase' excuse is just another way of telling you they have no clue about what's going on.
- Excuses Only: these types of agencies have no accountability, and there're only excuses involved in their work. Underdelivering is always someone else's fault for them.
Clients Who Trust Us
Clients Who Trust Us
